Planet Antares Incorporated | Planet Antares Vending | Planet Antares

A blog for people to know about how to manage and find information on vending business.

Friday, June 13, 2008

Attractive Packaging For Planet Antares Vending Business Success

When people are on the go and have less time, the product in your Planet Antares vending machine should provide convenience, comfort and ease to them. When you consider the products that are best suited for your vending machines, you have to think of quick indulgences. These are products that make life easier for busy customers.

Some of the packaging challenges faced by Planet Antares vending operators are listed below:

1. The primary concern of an operator must be to make packaging cost-effective. If potential sales are estimated to be 5 percent or more of a product’s total, vending specific packaging becomes a good option.

2. Look at the form and function of the product. Confections and beverages appear in Planet Antares vending machines in the same packaging as they do in the stores. However, many non-food products and non-traditional items require vending specific packaging to maximize “appetite appeal” and protect against damage. Most vending products need to be designed for a single use. This would not apply to the snacks and beverages sold in Planet Antares vending machines. The size of these items will almost always be the same, be it in a retail store or vending machines.

3. Next, you must think about optimizing communications on the package’s facing panel. Consumers usually cannot handle the product before purchasing it. They can’t inspect it or turn it on the side or back panels. So, it is essential to display the key information on the front panel itself. Consumers should be able to see it through glass front two or three feet away.

In the current vending industry, the package of your Planet Antares vending products has to work both inside the machine and in the consumer’s possession. Of course, this is what will work in your vending business. There are a number of strategies that can be implemented in your vending business to drive sales. Effective packaging is one thing that can be done to have a successful Planet Antares vending business.