Vending Location Importance

Vending as we all know is one of the key ingredients of marketing mix. If you think that vending is just about purchasing a machine and installing it in a good location, you are thoroughly mistaken. Vending is something more; it involves recording and regular tracking of transactions by using various techniques and management tools. For instance product turnover can be traced using handheld planograms that aid in controlling and monitoring products without any extra labour costs.

Taking up vending business is in itself one of the biggest challenges faced by operators. One thing about this business is that you do not require any special skills sets and knowledge. This is the most realistic business where you get a chance to learn from your own mistakes; however there will not be any serious damage to your business. Usually operators start with one or two machines and expand slowly by setting up new machines or by purchasing existing ones.

Business expansion is one of the most important phases in vending business. However, there are few aspects you need to keep on mind whenever you choose a vending location.

• Accessibility: Is the location easily accessible.

• Visibility: There should not be any problem in locating the machine. It is always better to place your machines in places where people wait for some time. For instance you can place your machines near rest rooms or entrance of a hotel or near the reception.

• Transport: You need to restock your machines at times so make sure that it is not too far from your regular vending route.


The aim of vending business is to attract people and create an instinct to make a purchase. To make this happen you need to make sure that your machine is in good working condition and properly maintained. An attractive and stylish machine can easily grab the attention of customers. For more information on vending business contact Planet Antares.