Planet Antares Incorporated | Planet Antares Vending | Planet Antares

A blog for people to know about how to manage and find information on vending business.

Tuesday, June 24, 2008

Planet Antares Vending And Customer Service

In vending, the focus should be on management of customers for loyalty and enhancing profits, at the same time. You shouldn’t get confused between the concepts of managing them for profit. The only way to strengthen the bond between loyalty and profits is to manage both at the same time.

To build relationships in your Planet Antares vending business, eye to eye contact with customers at all levels is essential. People buy from people they like and they can be very fickle minded regarding their preferences.

A lot has been said and written about customer loyalty, most of it being irrelevant. Among the weakest measurements used by companies are those of customer loyalty. Techniques such as use of satisfaction surveys and fancy customer relationship management software only result in disappointment of customers at a faster and more efficient pace. Usually, there is a contradiction between high levels of customer satisfaction and falling per-capita sales. When survey questions are asked of only location management and not the end customers, data can be skewed.

When a provider asks any questions about price, quality, service and variety, it creates an expectation on the part of the respondent that better things are going to be provided in the coming times. If you want to conduct a survey for your Planet Antares vending business, make sure that you have a complete plan and that you can carry out fully. If you are unwilling to address all the related issues that may surface, then don’t start before making an appropriate strategy and plan.

This is becoming a point of concern as customers are sick and tired of all the pampering and patronizing. The only solution for customer fatigue is to get straight to the point and provide the perceived value, which may be quite elusive or distasteful but crucial all the same. To begin with, you will have to be a good listener.

Planet Antares vending operators must understand that there is a direct link between employee satisfaction and customer satisfaction, customer retention and employee turnover. The importance of these relationships should be indicated in rewards and incentives.

The operator who offers the best compensation package will get most of the good accounts. This can be an additional investment in your people and a more beneficial use of capital than other expenditures.